by Tim Williams

Over the years of working with artists/bands who are trying to get more attractions (publicity, listens, hits, web traffic, sales, gigs etc) I have noticed that their image is not being positioned correctly. DON’T get me wrong, you can go through our website  and find that my strategies for helping develop artists their careers does not involve changing their image to make them something they are not.

The most important thing to remember when positioning your band and creating your image is  to try to communicate your vision in a creative and unique manner which implies the art that you make. Utilize your creativity or the creativity of a friend or family member to help inspire your image (in relation to your music) and create an aesthetic positioning and unique look.

This simple process will help keep your band in the top of your fans mind when they turn on their iPod and want to listen to something they like.

What do I mean?

Your music is not the only deciding factor that a consumer (fan) uses to decide to adopt your product (listen/buy your music). There are many factors that a person will answer (both consciously and subconsciously) when they are exposed to you for the first time. “What are they wearing?” “Who are they affiliated with?” “Are they hot?” “How are they acting?” “What kind of mood does there artwork put me in?”  ”How does their music sound?” All of these questions can be answered in a persons mind in a matter of seconds.  So there is the proof your image does matter! This is a key concept in artist development and should be a key concept in your development too!

“Our clients are artists wishing to communicate their vision, their music, their art.  Our goal is to utilize creativity, inspiration and aesthetic reasoning to help them share these experiences with the world.” – Hotovaa Media Group