by Tim Williams
When do we (public) realize that music is an art and stop trying to promote it in ways that do not match the organic adoption process? Artists wish to communicate their vision, their music, their art. Our goal as marketing types should be to utilize creativity, inspiration and aesthetic reasoning to help them share these experiences with the world. Somewhere along the line we decided to create what sells instead of creating something that evokes emotions. I wanted to point out a band (THAT I HAVE NO AFFILIATION WITH) that does just that : Zach Deputy Band (http://www.zachdeputy.com/)
Not too long ago I was able to see Zach live at a bar in Hilton Head, NC. Man they rocked it! . Zach Deputy has an undeniably cool sound filled rooted in soul and delivered in an uplifting island spirit. The true artistry and technical appreciation of his music is validated when you SEE how he makes his music, live, only him, and a sampler. Real pure energy that you can’t package. It is the challenge of the supporting team to recreate that same energy and artistry in all points of experience the audience can find.
When an artist market themselves they have to make sure it fits their product. THat is where we get truly original and creative marketing from.