What are Electronic Press Kits?
An electronic press kit (EPK) is an electronic version of a traditional press kit used by media to quickly gather digital information from one source. Although a printed press kit is more traditional an electronic press kit is more efficient for users. Hotovaa Media Group helps you to plan, design, and construct your electronic press kit.
Electronic Press Kit Styles
Electronic press kits can be delivered in several types of formats including digital interactive PDF, USB drive, USB card, and Micro-sites to name a few. Hotovaa will do research to learn more about your specific audience and provide aesthetic suggestions to gain the competitive advantage. The style, format and design will all be optimized for web viewing and optimized for search.
What is in an electronic press kit?
Electronic press kits are set up differently depending on the industry, the person using it and the target audience. Electronic press kits are set up in an organized manner and are easy to read and find information. Several things are in them including:
- Tour dates
- News Releases
- Promotional videos
- Music clips (with accompanying lyrics)
- Professional Press Photos
- Website links
- Press Clipping
- A Similar Artist Section – to give them an idea of what you may sound (look, produce, paint) like
- Contact information
- Information of management, label Info, Production Team and Touring Management information
How are Electronic Press Kits Used?
Artists will use these to promote their upcoming shows and performances by delivering to media channels. Hotovaa will personalize an electronic press kit to fit you and your audience. Delivery services are available, contact us for more information.