Press kits are the traditional means on communicating with media channel decision makers. Press kits are a a core part of the artist’s PR foundation. Many artists feel that a press kit is a natural step towards becoming serious about their art.
Press kits are set up differently depending on the industry, the person using it and the target audience much the same way electronic press kits are used. They areset up in an organized manner and are easy to read and find information. Several things are in them including:
- Tour dates
- News Releases
- Promotional videos
- Music clips (with accompanying lyrics)
- Professional Press Photos
- Website links
- Press Clipping
- A Similar Artist Section – to give them an idea of what you may sound (look, produce, paint) like
- Contact information
- Information of management, label Info, Production Team and Touring Management information
Artists will use these to promote their upcoming shows and performances by delivering to media channels. Hotovaa will personalize an electronic press kit to fit you and your audience. Delivery services are available, contact us for more information.