As James Keirstead states in his passion towards good use of type in the realm of research:

“A well-designed document should draw the reader into the text, or at the very least, not put them off reading. Writers however often do not have the time, interest or expertise to properly typeset their own documents and as a result, texts tend to range from the abysmal to the mundane; beautiful readable documents are few and far between.”

Presentation is everything.   And text can do more than just present information.  Text, through a combination of typefaces and font choices, may reflect personality, style, conservatism, or abstract modern tones.  Once relegated to textbooks, novels and magazines, print, the representation of text, is becoming more relevant as technologies such as electronic pads, smart phones, and of course, our personal computers all make use of text representation.

As artists, you may find yourself in similar situations.  The attention and care placed upon your discipline is evident.  But how do you convey those same touches to your communication materials?  Hotova’a may be your answer.  We work closely with the artist to use typography in creative fashions to suit your personality.  We will work with you in helping your layout, typeface choices, utilizing your text as an extension of you and your work.

Type is a subtle aesthetic most overlook.  Nonetheless, this subtly, like any other factor in conjunction with all the other attributes of your message and image, help define you and your work.  It is this subtly that more often than not, separates an artist sharing personality and an artist hoping to convey personality.